country music hall of fame
campaign that reveals the genre that influenced all the others.
experiential
tabletop jukeboxes will be installed in the museum's dining locations. those dining may select a non-country artist and soon discover said artist's
favorite country song.
souvenir
museum visitors can take home a non-country, country-inspired record.
the perfect gift for country-skeptic friends to appreciate the inspiring genre.
AD: Liam McKay
CW: Isabel Kerr