country music hall of fame

campaign that reveals the genre that influenced all the others.

1/4

experiential

tabletop jukeboxes will be installed in the museum's dining locations. those dining may select a non-country artist and soon discover said artist's

favorite country song.

souvenir

museum visitors can take home a non-country, country-inspired record.

the perfect gift for country-skeptic friends to appreciate the inspiring genre.

AD: Liam McKay

CW: Isabel Kerr

kerri2@mymail.vcu.edu

571 - 223 - 9505