not all relationships are perfect, like the card industry makes it seem—some are strained and less than ideal. let hallmark serve as conversation starters in reconnecting with certain loved ones.




hallmark reads letters that were never sent or never received with both parties, holding space for them to reconnect constructively. this in turn helps curious listeners set realistic expectations for these hard-to-navigate interactions.

commissary cards donation

card collection

hallmark creates a new line of cards that’s representative of distant relationships—from childhood friends that lost touch to the estranged parent-child.

AD: Hamza Ali

CW: Isabel Kerr


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