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hallmark
not all relationships are perfect, like the card industry makes it seem—some are strained and less than ideal. hallmark cards are like conversation starters and can help loved ones reconnect on their own terms.
pre-roll
podcast
hallmark reads letters that were never sent or never received with both parties, holding space for them to reconnect constructively. this in turn helps curious listeners set realistic expectations for these hard-to-navigate interactions.
commissary cards donation
card collection
hallmark creates a new line of cards that’s representative of distant relationships—from childhood friends that lost touch to the estranged parent-child.
Made with Hamza Ali
at VCU Brandcenter
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