mighty earth

partaking in a "meatless meal" sound like sacrifice. eating what you already eat sounds like a piece of cake. you don't have to be a vegetarian to save the earth.

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in-store

replacing deli counter ticket takers, the Mighty Earth Taker dispenses coupons for meals missing meat. shoppers will turn their back on steak with discounted dinner and an environmental bonus in hand.

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partnership

AD: Chrissy Boals

CW: Isabel Kerr