thursday boot co.
campaign that celebrates the perfect pair.









product extension
we're taking handmade to heart with a commemorative wearable. now, with the purchase of any pair of Thursdays comes a matching bracelet, fashioned from the leftover leather of the very boots included.
experiential
for a limited time, Thursday is personalizing its boots with sole engravings because boot prints should be as unique as fingerprints.

AD: Madeline Guzzo
CW: Isabel Kerr